Raz*War

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Raz*War Revolution has just started

Since 30 June 2009, a new player has appeared in the area of male grooming.
It is called Raz*War and it is based on a simple idea:

Quality Shaving. Fair Prices.

The Genesis:

Raz*War’s idea is born in the mind of Pierre De Nayer (an internet aficionado and entrepreneur with lots of crazy ideas) when he was confronted with the feeling of being robbed each time he was buying razor blades at the supermarket.
The price of those blades was always heading in the same direction: up.

Since he believes everyone willing to shave should be able to do so at an affordable price and with the high level of quality the face skin deserves he decided to turn his idea into a business. Selling razors and razor blades with a price going in the other direction: down.

The Transformation:

Growth Bridge – the company behind the brand – added on top of Pierre’s idea the extra layer and some secret spices (the brand universe) that enables Raz*War to deliver on its promise:

“We will revolutionize the way men – and soon women – buy their shaving products; it will be delivered to the door through a website offering subscription plans (starting at 27,50 EURO per year – delivered in all 27 EU countries).”

Growth Bridge is the result of an association between Pierre De Nayer, David Hachez (branding, new media & social media expertise) and Philippe Legrain (e-commerce and IT expertise). It has provided the grounds of this new brand experience. Springwise.com has already captured that aspect into one simple visual headline in its July Newsletter.

Our Press Book (updated regularly):

You can also discover our press reviews here:

The Specifics of Raz*War:

The Raz*War product line as of today is made of:

• The Raz*War El Ché Blades Subscriptions plans starting at 27,50 € propose 3 formulas: 30, 60 or 90 blades per year (delivered in 3 times every 4 month)
• The Starter Kit EL Ché (men or women) priced at 7,50 € containing one razor handle El ché, a blade box with 5 triple-blades razor heads and a free travel bag
• The Raz*War Blade Boxes EL Ché (men or women) priced at 5 € containing 5 triple-blades razor heads
• The Raz*War Handle priced at 4,50 €
• The All Natural Shaving Oil priced at 8,95 €
• The All Natural After-Shave Balm priced at 7,95 €
• The All Natural Shaving Soap priced at 4,95 €
• The Gift box for women or men with Shaving Oil (containing one razor handle, a blade box with 5 triple-blades and a Shaving oil bottle )priced at 15,45 €
• The Shaving gift cards voucher priced at 5 €, 10 €, 20 € and 30 €
• The Starter Kit El Fidel priced at 9,95 € containing one razor handle El Fidel, a blade box with 4 cartridges of 5 blades razor heads and a free travel bag
• The Shaving Bristle Brush priced at 7.95 €
• The Raz*War El Fidel Blades Subscriptions plans starting at 40€ propose 2 formulas: 24 or 48 blades per year (delivered in 3 times every 4 month)

The sales channel is made of the e-shop that can be found at www.razwar.com and a few selected sales spot in Europe. The technology of the e-commerce platform is Shopify (a popular e-commerce “software as a service” platform)

The payment possibilities on the website are through bank transfer or through Paypal (credit card and paypal accounts).

Raz*War only ships to Europe 27 countries. There are no shipping costs for Belgian orders; for the rest of Europe shipping costs start at 2 euro for a regular order (for example: 1 x Starter Kit + shipping cost to EU = 9,50 €).

Download Raz*War material:

If you want to download High Quality Pictures of Raz*War products : Click here
The archive is a 200 MB file. It may take a while to download depending on your internet connection speed.

If you want to download our logo in PDF : Click here

Low resolution slideshow: