Subscriptions, subscriptions everywhere !

Wednesday, April 25, 2018 2:31:33 PM Europe/Paris

Surfing on the web the other day, I found out that it is even now possible to get a delivery of flowers on a periodical basis. Believe it or not, I was amazed. I already knew that it was possible to subscribe to various online store to get cosmetics, food, books, clothes, etc. And there I was, seeing that it was also possible to get flowers every three or four months. The subscription model gets to every business and if it does so, it means that there is a demand from clients. It means that this is the new way to buy. It means that it works.


Yes, it works. It works because we got tired of being only numbers and consumers. We realized that we wanted to be listened to, we wanted our opinions, needs and critiques to be taken into account. Consequently, it seems that businesses have heard it and reacted to it. The subscription economy was born.


The subscription economy is a glamorous term coined by the CEO of Zuora, a company that focuses on how to apply to subscription economy in a business model. The notion seems very serious, and what it means is this : the customers want personalization in their purchases, they want to feel connected with the companies, they desire a real-time contact and a true relationship on a long-term basis to be able to get answers to their problems and demands. That’s it and that’s true.  


As a consumer myself, I obviously notice how picky I am now when I enter a store or surf on the web to find a specific product. I don’t want my visit to be purely money-oriented, I also want to feel considered and understood. Like many other customers, I don’t want to feel like my visit is not even noticed, I want to discuss my problem or the reason why I am there with someone who will be able to get me and advise. This is a general behavior, common to many, to which businesses are now used.


Agreeing to be part of the subscription economy means to accept that the company will know you, and probably better than you think. You all know that now and it’s for the better : they know what you need, and they give it to you directly where you want them to deliver it : at home, at work, etc.


What is in it for clients, though? Because, indeed, you have all understood by now that it is an advantage for companies to work through subscription models. Nowadays, building a loyal communities of customers with which the companies are close to is an essential part of any business. What about the clients, then ?


Subscribing to a webshop offer is easier for the client. You pay once, for a monthly/quaterly/...periodical delivery of a certain product. You don’t need to remember that you are about to be out of this product and thus need to buy it again. No, the business does that for you. You do not even have to thrive in stores, at the end of the day, after work, to find your product. It is going to be delivered directly where you decide. Furthermore, many webshops - and it is Raz*War’s case - suggests different models of subscriptions so that you will have the perfect option that suits you.


And then, let’s be honest : is there a better way to discover a new company and its products than to be able to connect with them and exchange opinions and remarks directly, in real time even though it is through your computer screen or your mobile screen ? Because, indeed, this is the promise and the must-do that every company has to respect : being present and available for the customers. You don’t talk to the cashier who is just a umpteenth intermediary between the company itself and you. No. You are able to talk directly with a person from the company, who is even probably right now in the offices, maybe in front of the CEO, while reading your message and responding to it. I mean, that is what happens when we answer to Raz*War’s customers, at least.


Raz*war was the first belgian company to offer shaving products based a subscription system and that would be available for a fair price and with the will to disrupt the pretentious big companies that have no shame in releasing new products rendering the previous ones obsolete and thus forcing their customers to turn to the new products.


By being present on the internet, Raz*War wants to be this vintage company offering products with a certain style but being fully modern - as it uses the Internet to be close to its clients. Its multi-channels presence helps it to answer to the preoccupations of the clients and to know more about what they need and what they want. And that is all that is asked from companies : adaptability, flexibility and real-time contact. Isn’t it ?

So, subscribing to a Raz*War model implies getting the insurance that you will enter the Raz*War community, this includes the people who work at Raz*War. It is time that bridges be broken and connection between customers and companies be reestablished. Don’t you think ? I thought so. So, what are you waiting ? Join now.



Posted in About wet shaving products By Ornella Schillaci

The shaving brush : do we need it ?

Friday, July 28, 2017 3:52:00 PM Europe/Paris

Many think that the razor is sufficient to benefit from a shaving experience. However, an efficient and pleasant shaving requires also other accessories.


The shaving brush represents in this sense a tool that is often forgotten but that remains quite important. Our CEO, Pierre de Nayer, talks about it:


We use the shaving brush for various reasons. First, it allows the generation of a foam sufficiently wet and this will help the softening of the facial hairs. The foam must not be too thick, otherwise it won’t lead to an optimal lubrication. Then, the brush will help you to place the foam on your skin. Thirdly, when you use it well, the brush helps the hairs to straighten up and this makes it easier to cut the hair. Finally, the brush leads to a better exfoliation of the skin, thus helping the skin to be soft, sane and smooth.



There are various kinds of brushes. The entry-level model is the basic shaving brush, often made from wild boar’s hair. These hair are thicker, more rough and do not retain water.


Then you can also find the shaving brushes made from synthetic fibers, like, for instance, nylon. You can also find brushes that made a mix between both types of hair quality : fiber and wild boar’s hairs.

Last but not least, some producer have invented brushes made from natural and vegetal fiber. The purpose here is to offer fiber that do not come from animals. These brushes are known to be “vegan”.

Well,we must also talk about the shaving brush that has been produced from badger’s hairs. This is the top of the top quality. Here, the hair retains the water. Among all animals and their hairs, this is the option that is the most efficient and that retains the water best.  


All in all, we can distinguish three levels of quality : pure badger, best badger and silvertip badger. Some prefer to rank the shaving brushes in four categories: they make a distinction between super badger and silvertip badger. Some makers are very known in the world of shaving and razors, like the brand Plisson, and these guys also offer the Extra Silvertip Badger that goes far beyond the other categories as far as the quality is concerned. This is a luxury model that can be bought from 1000€.



 Are we done yet ? No, not really. To make sure that the brush gets dry, we need a holder. You can find many different types of brush holders everywhere. At Raz*War, we offer two types of brushes : the Black Fiber and the Silvertip. And we have also thought about holders, and they are available in two colors. Check it out and let us know how was your shaving experience now that you are using a shaving brush ! 

Posted in News About wet shaving products By Ornella Schillaci

No more cuts while shaving !

Friday, April 21, 2017 2:44:56 PM Europe/Paris

Shaving is a common habit, essential but delicate. The razor, no matter of which kind of razor, must be used properly in order not to damage the skin. This requires a certain flexibility of your wrist, especially when using security razor - this particular type of razor is very efficient but so sharp that we suggest that new users be very wise and careful. Shaving regurlarly also requires some knowledge and praticalities. If you apply these advices, your skin might be sufficiently prepared to be shaved by a sharp razor blade. the latter will then produce easily a smooth and soft shaving experience. 


Before we even talk about the shaving tools, it is essential to prepare the one who will receive the shaving : the skin ! Indeed, it is the skin that will be subjected to all the hypothetical clumsiness and other incidents that might occur during the experience of shaving. Many factors come into play in order to take care of the skin : the moment during which the shaving will occur, the tools you use,the products, the way you shave, etc. These topics will be discussed today, so that you will be fully prepared to shave without cutting yourself. 


The best time to shave remains in the morning. Quite evidently, it is the unique opportunity to soften the skin and to clear it from any impurities. The hot water produces the pores' opening and make the hair more flexible. This will make it easier for the blade to shave the hair. Well, now that your skin is clean, it is then interesting to apply a shaving oil, a cream or any other  pre-shaving product. This step will help to eradicate the excess of sebum or blackheads. Rinse that with tepid water to keep the pores open and move on to the next step. 


Now we're talking about the most important moment : the shaving itself. Many think that it is not necessary to use soap, cream, oil or foam. However, it is actually a very good idea to take your time and use one of these products. Moreover, using a brush will help to apply these products uniformly on your skin. Professionals say that the brush helps the skin to relax and helps to cut the hair more precisely. If you decide to take the step and use one of these products, let it produce its effect for a while, 2 or 3 minutes should do it. 


What about the one without whom it would not be possible to experience the shaving ? Yes, the razor ! In this article, we will not bother to talk about the type of razor, the blades or anything else. What is really important is to remind yourself to clean your razor and to change your blades, and of course, to shave following the sense of hair's growth. If you think that shaving in the opposite sense helps, I could agree but it will also produce ingrowing hair, red blotches or even spots. 


Do not forget to rinse your razor regularly while shaving. And now that every zone is cleaned and smooth, soft, you must rinse your face and make the remainders of foam or cream on your cheeks. Cold water would be preferable for this stage. Indeed, hot water helped to open the pores, now it is time to close them up. Use a towel to dry your skin but be gently while drying your skin with it. Your skin is now soft and smooth, right ? It does not mean it is healed and perfect, though. You want an advice ? Use a balm or a cream to soften one last time your cheeks, this is a perfect way to put an end to your shaving. Now your skin is hydrated, protected, and soft. We will not advise you to use perfumed aftershave, these will not help to hydrate your skin, even though - we admit it - the scent is rather agreable. 


Well, we could say it in thousand words, use a magic formula, or wait for a miracle but there's none of that. On the other hand, as we have seen it, some habits will help you to avoid spots, cuts and other unpleasant small injuries that might be caused by the blades ! 

Posted in About wet shaving products By Ornella Schillaci

Guess who's back?

Wednesday, March 25, 2015 5:11:47 PM Europe/Paris

El Cid is back for real



Traditional shaving is back at Raz*War. Our flagship El Cid is back in store and we're happy to announce that our boxes are now available again.

Our founder is so proud of El Cid, that he'll have me give away an additional soap for anybody ordering this razor.


Stephan, CEO at Raz*War

RazWar El Cid Double Edged Razor


Founder’s words about the razor El Cid :

"What a beautiful object! Like me, you'll ensure that it remains exposed on your shelf. On my side, I use with this razor for weekends shaving only. When things are cooling down, you can then enjoy the shaving experience. It took a while to get those razors in our portfolio, but now we're real proud. "
Posted in About wet shaving products By Stephan Pire

The perfect gift for man: our shaving box

Wednesday, March 18, 2015 12:38:22 PM Europe/Paris

Get your man a gift: Traditional Shaving

For most men, shaving is a relaxing moment. However, those who use big retailers' products can have a hard time...

You will find great advices on this blog. We will help you avoid shaving bumps, irritated skins and cuts. Our brushes will help remove the pain out of the shaving strokes.

The prestigious Raz*War boxes are perfect presents to give pleasure to people around you:

* The « Starter » boxes contain a razor handle, a box of blades and a Raz*War travel bag.

* The « Discovery » boxes have the same contents as the « Starter » boxes plus : a shaving soap, a Raz*War shaving bowl and a black fiber synthetic brush called « Black Fiber ».

* The « Expert » boxes contain all the products of the « Discovery » boxes plus an all natural shaving oil.

* The « Luxury » boxes contain all the products of the « Starter » boxes plus : an all natural shaving cream, a Raz*War shaving bowl, a natural after shave balm and a fiber synthetic brush called « Silvertip » for its high quality.

Ban canned shaving foams and gels from your bathroom

Why this? Are canned gels & foams, which appeared in the post war years, a sign of the rise of the modern man? Is it a sign of civilizations progressing? Well, they may have been symbols of manhood in the past, but some “sharpologists” (i.e. specializing in everything that cuts whiskers properly) and/or wet shaving enthusiasts wonder why these products have had such a big success.

Here is the truth. The key ingredient – water – is lacking when using a canned foam or gel. The ingredients contained in canned foams and gels “absorb” the water on your face which is the opposite shaving foam should do. So, there is a problem somewhere: and guess what, even BigRazCo agrees with this statement (not publically of course)..

Posted in News By Stephan Pire

The Choice is Yours

Friday, March 13, 2015 6:06:43 PM Europe/Paris

The Choice is Yours

The blades choice is yours

The El Che blades (3 blades) is a fair price option. This razor allows a good control around your face, and you can even use it to shave the whole head.

The El Fidel blades (5 blades) is the premium option for a comfortable shave. Its control gives a great post-shaving sensation and allows a good shaving pace. The pivotal head makes it incredibly easy with only one stroke.

Posted in About wet shaving products By Stephan Pire

Shaving Tip #8: Shave with the grain first

Friday, July 18, 2014 2:32:06 PM Europe/Paris

A common mistake concerning the majority of shavers is that they tend to shave against the grain, especially on the neck area. Shaving against the grain increases the risk of ingrown hair and razor bumps. In order to know your grain direction, just feel it with you hand or analyze your face in a mirror. Shaving with the grain gives you a smooth sensation, with a specific “smooth” sense. If you pass against the grain, you will have a different feeling. You will, even, feel the "Tug and Pull" effect on your hairs.

When you master shaving with the grain, you can then shave across the grain and against the grain (in a second and third pass).

Posted in Wet Shaving Tips By RazWar Team

Puedes saltarte este paso si te has enjuagado y limpiado la cara en la ducha; si no, deberías seguirlo. El agua es el ingrediente más importante en todo el proceso del afeitado tradicional (o húmedo): es necesaria antes, durante y después del afeitado.

Con abundante agua conseguirás que el pelo de tu barba se ablande (ver el consejo anterior). Incluso durante la 'fase de formación de espuma', seguirás aplicándote agua.

Además, enjuagando tu cara (o incluso limpiándola con un jabón normal), conseguirás eliminar la piel muerta y las bacterias que pueden causar irritaciones o incluso infecciones tras el afeitado (el uso de maquinillas de afeitar debilitan la piel y pueden propiciar que las bacterias lleguen debajo de la piel). También eliminarás el exceso de sebo (grasa del cabello), facilitando la fase de formación de espuma.

Resumiendo: usando agua caliente (alrededor de 42ºC) no solo prepararás tu cara para las siguientes fases del afeitado, sino que matarás todas las bacterias que se han acumulado en tu cara durante la noche.

Posted By RazWar Team

Consjos de afeitado #3: Aplica aceite pre-afeitado

Friday, July 18, 2014 12:14:25 PM Europe/Paris

Aplica una o dos gotas de tu aceite de afeitado en la punta de 4 dedos (el pulgar no se utiliza) y masea generosamente la cara aún húmeda hasta que esté uniformemente distribuida por toda la zona de afeitado. El aceite de afeitado permite un deslizamiento de la maquinilla más sencillo sobre la piel, evita cortes y reduce el enrojecimiento y la irritación.

El aceite también permite que las cuchillas “entren mejor en el pelo” de forma que se eviten los tirones. Estos tirones a menudo se producen con las maquinillas multi-cuchillas de última generación. A veces también hay ‘pelos encarnados’... El uso de aceite previene estos pelos encarnados facilitando una distribución más equitativa de los cortes de pelo.

El aceite también ayuda al jabón, asegurando una hidratación adecuada de la piel y deja una agradable sensación post-afeitado.

Algo un poco más difícil de entender, aunque clave: El aceite evita que el agua se evapore o que sea absorvida por la espuma o el jabón. Lo que ocurre es que el aceite, aplicado inmediatamente después de mojar la car, crea una película muy fina en el pelo mismo, “bloqueando” el agua o previniendo la espuma ‘absorver’ el agua del pelo empapado.

El aceite alarga la vida de las cuchillas. De la misma forma que un aceite mineral permite que una motosierra entre en la madera, el aceite de afeitado entra en el pelo. Y de la misma forma que la motosierra se desgasta más lentamente utilizando aceite, las cuchillas también durarán más tiempo gracias al aceite de afeitado.

Por último, el aceite ayuda a conseguir una espuma de calidad superior! El aceite y el jabón se combinan para producir una emulsión. Simplemente frota los dedos que acabas de utilizar para aplicarte el aceite en la brocha: Esto será suficiente para conseguir una espuma milagrosa (no se obtiene con todos los aceites de afeitado).

Posted By RazWar Team

Consjos de afeitado #4: Expulsa botes de espuma y gel de tu baño

Friday, July 18, 2014 12:07:29 PM Europe/Paris

Una cosa está clara y hasta las compañías industriales lo admiten (con la boca pequeña): Los botes de espuma de afeitar y de gel son malos productos que deben ser eliminados de tu baño; por qué? No son buenos para la piel y… resecan el pelo.

Primero de todo, las burbujas de los botes de espuma y/o gel no se hacen con aire natural, sino con el propulsor de los botes: en muchos casos es isobuteno. Por lo tanto, estás aplicando derivados del petróleo en tu cara!

A continuación, los botes de espuma y gel, debido a su estructura química, absorven el agual (molécula de naturaleza hidrofílica). Como bien sabes de nuestro “Consejo de Afeitado” Nº 1, el agua es fundamental en un afeitado de calidad...

Además, los botes de espuma y gel no son ecológicos!

Para más información en profundidad lee nuestro artículo en el blog.

Posted By RazWar Team