How come a wet shaving brand could be considered as sexy? Look around you.  Yes, indeed, Gillette has long played on the mantra according to which a good shave increase the chances of seduction, and the play on performance could let us think that a better performance in shaving good leads in better performance in bed.  Just take a blue pill and here you are!  “Size does matter” seem to claim the BigRazCo brands. How subtle they are…

Now look at the other brands. They are so many. They nearly all play on the past, on the golden times when high class men had the time to enjoy shaving, or on vintage Shaving.  They claim they are there for years or for decades. They play on “tradition” and “authenticity”.  Hence, for example, a lot of such shaving brands use even the word “Old” in their branding. They feature the product in an old fashioned context. Some brands, although well reputed, event did nothing to rejuvenate. For sure: wetshaving brands, masters and guru’s are not sexy. They are even not sexy at all.

How pity this is, because I personally found wetshaving sexy.  Firstly, your wife, mistress or companion will notice immediately that “something changed” the very first day of your complete switch to “wetshaving-by-the-rule-of-art”. Indeed, you will obtain a “baby-butt shave” that will make your skin so soft that they all will want to touch you again and again. And, when going back home, your “significant other” will not say to you “Hey, you are spiky!”, a sentence that could mean “I don’t like you like that”.

Secondly, the wetshaving ritual is sexy. You need to take care of your face with soft substances, agreeable to the skin. You massage your face with shaving oil, awakening you, making you more “aware”, “present to yourself”. The lather producing process is fun, really not boring. When putting lather on your face, you, again, massage your face. Wetshaving is about sensation, about experiencing shave. I foster you to enjoy that « pleasure of shaving ». You might argue that this pleasure is self oriented, and, by consequence, it is far from being “sexy”.  I will answer to you that, by re-discovering all the sensual aspect of shaving, you re-discover your body and your own sensation.

Thirdly, you might even consider a ritual shave with your partner. Hey, I see you becoming red from here!  Honestly, I didn’t try it.  Why not consider lathering you partner, upper…or below?   You might even not go so far and just apply either lather or, balm, or oil on the face of your partner, just as mark of complicity? (That, I tried). You could also consider a sexy shave… Whatever! I don’t want to give you too many ideas: you are aged enough to take the right decisions. It is just that, if you go downward that route, I don’t see you using these old fashioned products I described above. Look& See our products: they are modern wetshaving products, not boring stuff. There is something “sexy” in each of our grooming products… Up to you to decide if you use them or not, and with whom you use it.  

But, now, let’s go back to the day-to-day sexiness. Although 2-3 days beards are more and more fashionable, it happens that a carefully shaved face says a lot: A nice face is an invitation to touch you.  It is also a sign that you are taking care of yourself, a reinforcement of your identity. The truth is that a being well groomed – and shaved – participates to your overall sexiness.  Raz*War is sexy, because we wanted to make it a sexy brand, but most overall just simply it helps you being sexy…in a sexy way.

Enjoy the (sexiest) pleasure of shaving!

Pierre De Nayer

Founder of Raz*War