Yes, Raz*War is Sexy!

Saturday, February 1, 2014 4:40:41 PM Europe/Paris

How come a wet shaving brand could be considered as sexy? Look around you.  Yes, indeed, Gillette has long played on the mantra according to which a good shave increase the chances of seduction, and the play on performance could let us think that a better performance in shaving good leads in better performance in bed.  Just take a blue pill and here you are!  “Size does matter” seem to claim the BigRazCo brands. How subtle they are…

Now look at the other brands. They are so many. They nearly all play on the past, on the golden times when high class men had the time to enjoy shaving, or on vintage Shaving.  They claim they are there for years or for decades. They play on “tradition” and “authenticity”.  Hence, for example, a lot of such shaving brands use even the word “Old” in their branding. They feature the product in an old fashioned context. Some brands, although well reputed, event did nothing to rejuvenate. For sure: wetshaving brands, masters and guru’s are not sexy. They are even not sexy at all.

How pity this is, because I personally found wetshaving sexy.  Firstly, your wife, mistress or companion will notice immediately that “something changed” the very first day of your complete switch to “wetshaving-by-the-rule-of-art”. Indeed, you will obtain a “baby-butt shave” that will make your skin so soft that they all will want to touch you again and again. And, when going back home, your “significant other” will not say to you “Hey, you are spiky!”, a sentence that could mean “I don’t like you like that”.

Secondly, the wetshaving ritual is sexy. You need to take care of your face with soft substances, agreeable to the skin. You massage your face with shaving oil, awakening you, making you more “aware”, “present to yourself”. The lather producing process is fun, really not boring. When putting lather on your face, you, again, massage your face. Wetshaving is about sensation, about experiencing shave. I foster you to enjoy that « pleasure of shaving ». You might argue that this pleasure is self oriented, and, by consequence, it is far from being “sexy”.  I will answer to you that, by re-discovering all the sensual aspect of shaving, you re-discover your body and your own sensation.

Thirdly, you might even consider a ritual shave with your partner. Hey, I see you becoming red from here!  Honestly, I didn’t try it.  Why not consider lathering you partner, upper…or below?   You might even not go so far and just apply either lather or, balm, or oil on the face of your partner, just as mark of complicity? (That, I tried). You could also consider a sexy shave… Whatever! I don’t want to give you too many ideas: you are aged enough to take the right decisions. It is just that, if you go downward that route, I don’t see you using these old fashioned products I described above. Look& See our products: they are modern wetshaving products, not boring stuff. There is something “sexy” in each of our grooming products… Up to you to decide if you use them or not, and with whom you use it.  

But, now, let’s go back to the day-to-day sexiness. Although 2-3 days beards are more and more fashionable, it happens that a carefully shaved face says a lot: A nice face is an invitation to touch you.  It is also a sign that you are taking care of yourself, a reinforcement of your identity. The truth is that a being well groomed – and shaved – participates to your overall sexiness.  Raz*War is sexy, because we wanted to make it a sexy brand, but most overall just simply it helps you being sexy…in a sexy way.

Enjoy the (sexiest) pleasure of shaving!

Pierre De Nayer

Founder of Raz*War

Posted in News By Pierre De Nayer

Raz*War is now available in Russia on RazWar.ru

Friday, February 21, 2014 11:34:12 AM Europe/Paris

This week a new russian website was launched: RazWar.ru, making the Raz*War products available in Russia. With this new website, we RazWar expands the revolution to another important country.

Spread the word to your russian comrades, to try the RazWar products and enjoy the pleasure and comfort of wet shaving

Posted in News By RazWar Team

Ban canned shaving foams and gels from your bathroom

Monday, February 24, 2014 11:59:40 AM Europe/Paris

As you know, Raz*War proposes you to “Shave differently”. And among the numerous Raz*War fights - David against Goliath - there is the fight against Canned Gels & Foams…  

Why this? Are canned gels & foams, which appeared in the post war years, a sign of the rise of the modern man?  Is it a sign of civilizations progressing? Well, they may have been symbols of manhood in the past, but…

Try the RazWar soap

Some “sharpologists” (i.e. specializing in everything that cuts whiskers properly) and/or wet shaving enthusiast (such as “Rajagra” on this blog for example: http://straightrazorplace.com/beginners/37128-canned-shaving-cream-anyone.html) wonder why these products have had such a big success.

Here is the truth. The key ingredient – water – is lacking when using a canned foam or gel. The ingredients contained in canned foams and gels “absorb” the water on your face which is the opposite shaving foam should do. So, there is a problem somewhere: and guess what, even BigRazCo agrees with this statement (not publically of course).

Canned gels and foams should be banned from your bathroom.

I am saying it regularly. Let me now summarize for you why you should disregard these products: 

  • * They are polluting: cans are made of metal (a mixture of aluminum and steel). The button of the can is made of plastic. Once thrown away, they are recyclable but practically, they are not recycled and they are difficult to destroy…
  • * They contribute to greenhouse effect: propellants made of CFC (Chlorofluorocarbon) are now forbidden, since it has been proven that they destroy the ozone layer. Propellants of canned foams & gels are very often made of hydrocarbons, most likely butane and propane. Hydrocarbons are typical gases that contribute to the greenhouse effect.
  • * They are expensive: compared to, even, an expensive soap, canned gels and foams are very expensive. You can make up to 150 shaves with a standard soap. Just imagine doing the same with a canned foam or gel…
  • * Foam bubbles are made of petroleum derivatives:  bubbles obtained while creating your own lather (using soap or shaving cream and a brush) are made…of air. Just think about what the bubbles from your canned foam and/or gels are made of….butane and propane of course.
  • * They contain a lot of other derivatives: canned foams and gels contain a lot of other chemical derivatives, with various functions (adsorbent, solvent, aspect, conservation, stability…) although these products have been heavily tested (to a certain extent…), it is just not recommended to put these products on your skin….
  • * They lack water: the most important ingredient in “wet shaving” is… water of course. In a lather produced by yourself (ie. soap or cream), you have a lot of water between the air bubbles. In contrary, due to its chemical function, a standard soap you use to clean your hands with for example desiccates the hair (…and the skin) just like what canned gels and foams do.

All shaving experts and gurus will agree with me: canned foams and gels are now old-fashioned. They represent the golden sixties. Now, it is time to go back to even older products: the shaving creams & soaps using with a shaving brush. This is the “new” modern way to shave: eco-friendly, while taking care of your skin and body.  And, yes, let me end with this: shaving with a brush and soap is sexy.  Is that going too far? I believe not. I will tell you why in my next blog post.

If you haven't seen our Shaving Tips in video format you should check them out on our YouTube channel or on our website. Tell us what you think :-)

Keep on S(h)aving!

Pierre De Nayer

Founder of Raz*War

Posted in About wet shaving products By Pierre De Nayer

Shaving accessories on Raz*War.com

Friday, April 11, 2014 2:08:13 PM Europe/Paris

At least shaving accessories on Raz*War.com !

 

Many of you have asked it for years: some shaving accessories to help getting to the next stage towards the perfect shave.

 

Hence, Raz*War is very proud to present this first selection : 

 

Our portable shaving mirror will allow you to easily spot the “yet-to-shave” place on your face (also avoid mist on mirror)

 

Our shaving brush holder will allow you to keep your brush dry (Placing the shave brush upside down avoid deterioration of the shave bush “knot” and avoid proliferation of bacteria)

 

Our stand for razors and brush  will allow to easy arrangement of razor and shaving brush, allow them to be kept dry and clean

 

Our Shaving Towels are towels especially made for shaving (Tapping your face instead of rubbing it after your shave, before application of shaving balm)

 

 

Please have a look on our website to make your own opinion… And allow you to be tempted….

 

Have a nice shave!


Pierre De Nayer

Posted in Wet Shaving Tips By Pierre De Nayer

Father's day "wet shaving gift box" is most popular gift

Friday, June 6, 2014 10:41:30 AM Europe/Paris

Every Year fathers around the world are celebrated and receive a gift from their children or wife. One of the most appreciated gifts is the wet shaving box. Everything for a great shave is included and this way fathers can take care of themselves.

Posted in News By RazWar Team

Surprise promotions for Raz*War facebook friends - become a friend

Wednesday, June 11, 2014 10:41:55 AM Europe/Paris

At Raz*War We also like social media like facebook and Twitter. Become friends and we will have some nice surprises and benefits for you in the coming weeks and months!

Be also the first to know. We put our promotions on facebook first. So if you want to take advantage of it, or share them with your friends, you'll be the first to know when you're a facebook friend or fan.

visit our facebook page here

Posted in News By RazWar Team

Napoleon was deathly afraid of a razor...

Monday, July 7, 2014 10:35:48 AM Europe/Paris

When searching the web about shaving and razor (I am preparing some interresting content on the subject ), I found out this interresting old advertisement about Gillette:


(You will find much more on: http://razorland55.free.fr/pub_g1.htm. Really amaizing!).

Napoleon, of course, never saw the safety razor as he died much before the famous invention of King Camp Gillette (And before the previous attempt to make a safety razors).  But I like the fact that the brand was claiming that the giants of this world are using Gillette! Well done, dear competitor...

I am just wondering if we can do the same with Raz*War. It would be good to find some key leaders endorsing the brand and supporting our fight for "quality shaving and fair prices".  For the moment, already tree local belgian leaders (walloon part of the country) are aware about the brand: Jean Michel Javaux, leader of the ecologist party (Ecolo), apparently endorsed the brand. Michel Daerden, the famous belgian politician, is well aware and might support it. And Jean Claude Marcourt is well aware too...(He helped the brand). 

That's is clearly not enough. I want Bart De Wever and Elio Di Rupo, to quote famous belgians, to use Raz*War. And we need also some leaders (local and national) from France, UK, Spain and Italy.... I have a (Indirect) connection with Barak Obama on Linkedin. Maybe could I dream about having him trying Raz*War (the razors, the oil, the shaving cream: really highly qualitative products...)?  "Yes we can!" he said... And Raz*War? Could the brand also say "Yes, we can!"?.

But, you can already help, dear reader, as your are maybe in contact with some local leaders. It would be good to inform them about the brand, why we created it, its strenghts... Wait and See. (I am more thinking about local belgian leaders, of course: politicians who could quote Raz*War as an example of entrepreneurship in Belgium for example...)

In the meantime, do not forget to continue to visit the store: http://www.razwar.comAnd keep on shaving....

Pierre

Posted in News By RazWar Team

Shaving Tip #10: Apply a shaving balm

Wednesday, July 9, 2014 3:25:00 PM Europe/Paris

A good shave will alter your skin in three different manners: 

(1) since you cleaned your face, you removed the grease produced by your sebaceous glands, 

(2) the shave operation itself has a desquamation/peeling effect, and 

(3) the shaving soap and/or shaving cream has a skin desiccation effect. On top of that, you might also have micro-healing effects. Finally, the Ph (acidity) of your face skin needs to be restored after shaving. Hence, you need a quality shaving balm to re-moisturize and re-equilibrate your skin.

Avoid all products containing alcohols.

Posted in Wet Shaving Tips By RazWar Team

Consjos de afeitado #6: Aplica la espuma con una brocha de afeitar

Friday, July 18, 2014 11:56:06 AM Europe/Paris

Una brocha es necesaria para (1) obtener la espuma de un jabón o una crema y (2) para aplicarla en tu cara.Una buena espuma se obtendrá de una buena brocha de afeitar.

La aplicación de la espuma con una brocha prepara tu piel (masajeándola), permite que el agua llegue a cualquier pelo (el agua pasa entre las burbujas de jabón) y ayudará a que éstos se levanten, mejorando el uso de la maquinilla.

Hay varios tipos de brocha, dependiendo del tamaño, el peso, los tipos de fibras y la calidad. Si estás empezando en esto del afeitado tradicional, comienza a utilizar una de calidad media, como nuestra fibra de brochas sintéticas “Black Fiber”; No es necesario que vayas a por una brocha de tejón carísima.

Posted By RazWar Team

Existen varios tipos de cremas de afeitado: No-Espumantes, semi-espumantes y espumantes. Deberías preferir las cremas espumantes: las que no hacen espuma suavizan la piel pero son irritantes; por otro lado, las espumantes permiten la creación de una espuma suave y cremosa, con la ayuda del agua, que es necesaria para un buen afeitado.

También puedes utilizar un jabón de afeitado; en este caso, escoge un jabón que no tenga demasiados aditivos químicos y con un PH adecuado (6-7, no demasiado ácido). Aumenta la calidad de la espuma con la utilización del aceite adecuado (aceites de ácido palmítico son un buen ejemplo). El jabón que escojas debería tener un humectante (sorbitol o glicerina) para evitar la sequedad de la piel.

Posted By RazWar Team